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Did you know that each year FDCA invests in a National Digital Advertising Campaign that promotes family day care as an option of choice of early childhood education and care, and as a career option of choice for potential educators?
The campaign uses both the Google Ads and Meta (Facebook and Instagram) platforms to target audiences that are actively searching for, or fit the profile of those searching for, child care or a career in the early years.
Those that engage with the campaign are then directed to tailored landing pages that either encourage users to use the FDCA Family Day Care Locator to search for family day care, or are placed into a recruitment funnel and are directly engaged with by FDCA’s Educator Recruitment Team.
During the first quarter of 2025, FDCA’s “Families” Meta campaign resulted in over 10,000 clicks through to the FDCA website, while our Google Ads campaign generated more than 19,000 clicks. This helped FDCA direct over 3,800 care enquiries for members via the FDCA Family Day Care Locator.
While FDCA’s “Recruitment” Meta campaign resulted in over 2,500 clicks through to the FDCA Careers website, the Google Ads campaign generated 5,794 clicks. This helped drive 225 new educator expressions of interest during the period, converting to 152 educator interviews.
Why haven’t I seen the campaign?
A question we are often asked by members is “Why don’t I see the campaign on social media?”. It is important to note, that the campaigns on Facebook are segmented in such a way that they target Facebook users who don’t already “Like” the FDCA Facebook page. As I am sure members would agree, there is no use in using advertising budget on those who already know about family day care.
How can I help boost the campaign?
From time to time, we will place an organic post (this isn’t a traditional advert) on the FDCA Facebook, showcasing the videos that are used in our advertising campaign.
When you see one of these (like this one for example), we encourage you to share it with your networks to help us spread the word about family day care!
Get early childhood compliance knowledge online, or Geccko, is the Commonwealth Department of Education’s online learning platform for the early childhood education and care sector. There are a range of courses available, tailored for the early childhood education and care (ECEC) sector.
The new short course on Managing absences will help improve your understanding of the different types of absences from child care and help you comply with your obligations under FAL.
The course will help you:
The course should take 20 minutes to complete and you can:
Find out more and register for Geccko here.
This week is your last chance to register your National Family Day Care Week Picnic and be part of the celebrations for 2025.
Registering and celebrating National Family Day Care Week with your own Picnic, allows FDCA to publish a media release for your picnic and send it to local media outlets to raise awareness of family day care during this important week.
The more members that register their picnics the better the chance we have of raising the images and profile of family day care around Australia!
To register your National Family Day Care Week Picnic, click here.
You can also download a range of resources for National Family Day Care Week from the FDCA website.
Registrations close on Sunday, 13 April 2025.
The countdown is on for the FDCA 2025 National Conference and with the must attend family day care event of the year edging closer, now is the time to secure your full registration ticket.
To help you secure your ticket and pay later, the 6-month payment plan is a great option. This means you can lock in your all access full registration ticket now and pay over the next six months without having to worry about missing out. But hurry, this payment plan is closing soon!
Only a limited number of full registration tickets are available, which means if you don’t want to miss out on our best value ticket that includes all access to the Welcome Function, Conference and Gala Dinner, you need to secure your ticket soon.
To access the members-only payment plan, click here.
The Child Care Quarterly Report for December 2024 was recently released by the Australian Government Department of Education. The report shows that:
15,051 approved childcare services operated during that quarter, comprising:
1,016,920 families nationally used approved care. Of these:
1,447,460 children attended approved childcare. Of these:
The average hourly fee charged across all approved care services (excluding In- home care) was $13.15, with the average hourly fee for family day care sitting at $13.30. This compares to an average hourly fee of $13.75 for CBDC services and $9.40 for OSHC services.
In the December 2024 quarter, a total of 170 (or 47.5%) family day care services charged above the hourly fee cap of $13.24. This compared to 29.9% of CBDC services charging above the cap of $14.29, and 13.9% of OSHC services charging above the hourly fee cap of $12.51.
To view the full report, visit the Australian Government Department of Education at www.education.gov.au.
The Australian Government Department of Education (the Department) has recently declared a Child Care Subsidy (CCS) period of emergency in several local government areas (LGAs) in Queensland due to the impact of flooding. The CCS period of emergency has been extended and applies from 24 March 2025 to 11 April 2025. There is also a CCS period of emergency declared in local government areas in New South Wales from 31 March 2025 to 8 April 2025.
If services, families or educators are affected by Tropical Cyclone Alfred or another natural disaster, please visit the Department of Education website to view the most up to date list of declared LGAs and timeframes.
Providers, services, and families in affected areas can access emergency support for the specified dates. The Department will continue to monitor emergency situations and update the list as needed.
For further information about the support that is available in the affected regions, click the links below:
The Family Day Care Australia national office will be closed from 5.00pm AEST Thursday 17th April and reopening 9.00am Tuesday 22nd April 2025 for Good Friday and Easter Monday.
Should your family day care insurance require renewal during this period or if you need to purchase a new family day care insurance policy, please visit our website. If you need to make an emergency claim, details of how to do this are located on our website.
We wish everyone a happy and safe Easter.
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