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FDCA's Mission is to REPRESENT, SUPPORT and PROMOTE the family day care sector in delivering high quality early childhood education and care to more Australian children.
So, what is FDCA doing for members in this coming year to achieve our Mission? Below, we share a snapshot of just some of the work and initiatives we have in the pipeline to promote you in 2025.
In 2025 FDCA will continue to promote family day care through a national digital advertising campaign. This campaign showcases family day care as the natural choice for early childhood and care for families and as a rewarding and attractive career option for early childhood educators.
The family day care national digital advertising campaign plays a critical role in generating care leads for educators and driving potential new educators to FDCA’s Careers Hub. During 2024, the campaign helped to generate over 19,000 Locator enquiries from families looking for early childhood education and care, that’s almost 1,600 leads per month for FDCA members!
In the same period, the recruitment component of the campaign drove more than 19,900 visitors to the FDCA Careers Hub.
The advertising campaign will utilise Facebook, Instagram and Google Ads to connect with families and potential educators in 2025.
The Excellence in Family Day Care Awards playing a crucial role in generating positive media coverage for the family day care sector and offers communities across Australia the opportunity to recognise those in the sector who continue to deliver exceptional family day care.
This year will mark the 14th anniversary of the Awards.
In 2024, the Awards saw more than 5,000 nominations placed and generated 169 positive media stories about family day care that reached over one million people. This result demonstrated the amazing work being done by educators, coordinators and services and the impact they have on the community and families they serve.
Nominations for the 2025 Excellence in Family Day Care Awards will open in May.
National Family Day Care Week (FDC Week) provides an opportunity for the family day care sector to unite and celebrate the vital role that family day care plays in the education, development and wellbeing of over 75,000 Australian children.
The annual celebration gives us a perfect opportunity to showcase family day care, and its nurturing natural approach, to media and the wider community.
A long-standing Member Initiative, FDC Week will celebrate 13 years in 2025 and we will be calling on all FDCA members to get involved to celebrate this milestone by hosting a National Family Day Care picnic. It can be large or small, indoors or outdoors or as part of a special excursion, it’s up to you! We will be encouraging members to register their picnics so that we can share them with media outlets and raise the profile of family day care in communities across Australia.
Family Day Care Week will be held from 5th – 11th May in 2025.
Over the last two years the FDCA Family Day Care Locator has generated 41,758 early childhood education and care enquiries for FDCA members, that’s 1,740 enquiries per month!
With numbers like this, ensuring your Family Day Care Locator listing is up to date is crucial if you want to attract new families to your family day care business, and with every FDCA member having access to a FREE listing there’s no excuse not to get moving.
Backed by a national digital advertising campaign from FDCA, your Family Day Care Locator listing should be a key component of your marketing and promotional toolkit. You can even make your listing stand out from the crowd by upgrading to one of our Locator Marketing Packages for less than $1.85 per week.
Find out more about how you can manage your Family Day Care Locator listing here.
FDCA’s Market My Business Hub provides you with easy access to professionally crafted customised marketing resources to promote your business. With a range of diverse options available, you can order customised digital material so that you can have it printed as you see fit.
Designed on the back of extensive market research and sector consultation, you can be sure that the material you order will resonate with your audience.
Available via your FDCA Member Zone, choose from posters, postcards, flyers, brochures, videos and even order your own customised family day care logo!
Visit your FDCA Member Zone today to place your order!
Are you an FDCA member and holding an event or looking to publicise an achievement or celebration? If the answer is yes, FDCA is here to help support you engage with media outlets to give it a boost.
FDCA’s Media Assistance Program is designed to help members generate positive media for their family day care business or service, whether it be on a local, state/territory or national level. Simply tell us about your event or celebration by completing an online form and we will assist with developing a media release and distributing it to the relevant media outlets.
All you need to do is enter your FDCA Member Zone, visit the FDCA Market My Business Hub and select Media Release.
Not only does FDCA offer exclusive tools to members such as the FDCA Family Day Care Locator and Market My Business Hub, members can also engage with the FDCA Marketing team for strategic marketing and communications advice.
If your family day care business or service needs advice on marketing and/or communications strategies, the FDCA Marketing team has got you covered.
Whether you’re looking for advice on using social media, attracting new families or are a service looking for advice on marketing to potential educators, all you need to do is reach out to marketing@fdca.com.au.
In 2025 the FDCA National Educator Recruitment Program will utilise a national advertising campaign to drive applications through to the FDCA national talent pool as a referral process to service members who need educators.
The campaign will include digital advertising via Google Ads, Instagram and Facebook, job board advertisements, media releases, family day care advocacy and direct marketing strategies to promote the family day care educator career path.
The program includes an initial applicant screening, validation, and referral of suitable educators to service members, followed up by service satisfaction surveys on the process. The campaign will also build awareness, both within the sector and more broadly, of career opportunities within family day care.
The objective of the National Educator Recruitment Program is to grow applications and educator referrals nationally and in areas of demand and offer a ‘one point of contact’ for family day care educator applications nationally.
If your service isn’t registered with the FDCA National Educator Recruitment Program, click here to register.
A key role that FDCA plays as your national peak body is engaging with media outlets on a timely and strategic basis.
While strategic media engagement is a pillar in a number of ongoing member initiatives such as the Excellence in Family Day Care Awards and National Family Day Care Week, FDCA will seek to engage with the media particularly in the early learning discourse and landscape.
FDCA will also engage with the media to promote any projects or research that FDCA is partaking in, to boost the overall awareness of family day care.
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