Research shows free editorial coverage has a far greater impact on audiences than paid advertising, and local media is one of the most powerful and effective ways to raise awareness in your area. In 2018, 39 stories appeared in Australian media, reaching an audience over 400,000 people.
This year we hope to generate even more positive publicity for the sector, but we need your help!
Each and every educator and service can contribute to boosting the image and profile of family day care and the best part is - it is simple and fun!
The suggested programming activities in the National Family Day Care Week Programming Guide are all great ways to entice local media to cover National Family Day Care Week and promote the unique benefits of family day care.
In the weeks leading up to National Family Day Care Week, FDCA will liaise with family day care services, educators and local media outlets around the country with the intention of creating the maximum level of publicity for the national community event.
As part of its media relations campaign Family Day Care Australia will distribute a press release to the local media outlets of those services and educators who have registered their celebrations and invite them to attend and cover the National Family Day Care Week celebrations.
To find out more about how you can generate publicity for your activity or event click here.
If you are a journalist and would like more information about National Family Day Care Week please click here.