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To help run a successful family day care business, it is crucial that you use all the tools that are at your disposal to promote your business.
We understand that for many educators and services the time and investment required to undertake digital marketing activities can be prohibitive. However, one quick and easy way to boost the digital footprint of your family day care business is by creating a Google Business Profile.
Create your own FREE Google Business Profile
A Google Business Profile is a fantastic addition to any family day care educator’s marketing and promotions toolbox and best off all it is FREE and easy to setup!
By creating a Google Business Profile, your family day care business will have the opportunity to appear in Google Search results when families are searching for child care in your local area; dramatically increasing the number of families that can find your business.
To create your free Google Business Profile, simply visit www.google.com/business and follow the prompts, or you can visit www.google.com/maps and click “add your business”.
To view a short 2-minute video on how to create your Google Business Profile, click here.
Build your business with Google
Combine the power of your Google Business Profile with your Family Day Care Locator listing
To truly take full advantage of the power your Google Business Profile, you can add your Family Day Care Locator listing profile page as your business website. This means that not only will people searching for child care in your local area find you via Google Search, they can click through to your profile page, view images and videos* of your environment and get a true understanding of your early learning philosophy.
To find out how you can make sure your Family Day Care Locator listing is looking its best with our Family Day Care Locator Marketing Packages, click here.
What if I don’t have a Google account?
Don’t worry, if you don’t have a Google account you can set one up in minutes. To create a new Google account simply click here.
So don’t delay, create your FREE Google Business Page today and link it with your Family Day Care Locator listing and boost your family day care businesses digital footprint today!
* To include video on your profile page, you will need to be subscribed to the Professional Marketing Package.
Episode three of the FDCA Online Engagement Series is taking place on Thursday 27 April at 6.00pm (AEST) and we want you to be part of the conversation!
To help frame the conversation we want you to share your insights and ideas on how you manage your wellbeing.
To help drive the conversation and share your insights, take part in our Mentimeter Quiz in the lead up to the episode by clicking here.
Submit your questions
To help us cover as much relevant content as possible, we want you to be part of the conversation by submitting your questions for our panelists.
If you would like to submit a question, click here.
Guests that will be joining our host, FDCA Advocacy and Engagement Manager Michael Farrell for episode three include, Be You Consultant, Maria Heenan, Bright Sun Family Day Care Coordinator/Educational Leader and 2021 Coordinator of the Year National Finalist, Mariam Shahid and Adventure Patch Family Day Care Educator and 2022 Educator of the Year National Finalist Sue Higgs.
You can watch the panel live via the FDCA website, FDCA Facebook Page and FDCA YouTube channel.
What reforms would you like to see made to the early childhood education and care (ECEC) system?
Federal, state and territory education and early years ministers are developing an ECEC national vision.
The draft vision has been released and feedback is being sought.
The vision aims to drive future reform of the sector. It recognises:
Consultation closes on 7 April.
Read more about the draft national vision for ECEC on the Department’s website.
You can take part by completing an online survey or by making a written submission.
There’s only four days remaining to register your National Family Day Care Week picnic for media coverage.
Registering your picnic means that you are joining our national effort to raise the image and profile of family day care across the country.
FDCA members who register their National Family Day Care Week picnic will have a customised press release sent to their local media outlets.
To register your picnic, click here.
Registrations for media coverage close this Sunday 9 April 2023.
What is National Family Day Care Week?
National Family Day Care Week is one of the most important events on the family day care calendar, spreading awareness of the vital role family day care educators, coordinators and services play in the development and wellbeing of over 85,000 Australian children.
By registering a picnic and sharing your celebrations on social media using the official hashtag, #FDCWeek23, you’ll join the only nation-wide celebration dedicated to recognising the enormous contributions that family day care makes to Australian children, families and communities each and every day.
Find out more!
To find out more about National Family Day Care Week and start planning ideas for your picnic, click here.
The Family Day Care Australia (FDCA) office will be closed during the Easter period from 5.00pm AEST on Thursday 6 April and will reopen at 9.00am AEST on Tuesday 11 April.
Should your family day care insurance require renewal during this period or if you need to purchase a new family day care insurance policy, please visit our website at www.fdca.com.au. If you need to make an emergency claim, details of how to do this are located on our website here.
Otherwise please call our office on Tuesday 11 of April.
We wish all our members a safe and happy Easter!
Do you have a story to tell?
FDCA is on the hunt for submissions for upcoming editions of JiGSAW magazine.
Do you have a programming or curriculum success story that you would like to share with the sector? Perhaps you’re a service that would like to share a story about the achievements of your educators or staff?
Have you been on an exciting excursion or had an enthralling incursion that you would like to share? Or maybe you have your own unique story that you think JiGSAW readers could take inspiration from!
If you would like to contribute to an upcoming edition of JiGSAW, send us an email at marketing@fdca.com.au with a short description of your story.
To view the most recent edition of JiGSAW, click here to access your FDCA Member Zone.
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