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Please see below for the 2022-2023 FDCA's Member Initiatives that fall under the 'Promote’ priority.
The Excellence in Family Day Care Awards offers families and the family day care community the opportunity to recognise those from the sector who continue to deliver exceptional family day care.
The program provides a platform for FDCA to showcase family day care by proactively seeking media coverage for all award winners. In previous years FDCA has been able to generate tens of thousands of dollars’ worth of positive publicity for the sector on the back of the awards.
In 2022-2023 FDCA will continue to encourage services to nominate worthy educators to allow services to provide more information about their educators.
National Family Day Care Week (NFDCW) provides an opportunity for the family day care sector to unite and celebrate the work done by educators and services across Australia.
The program provides a platform for FDCA to showcase family day care by encouraging members to hold NFDCW celebrations and then proactively seeking media coverage for these celebrations.
Whether it's a picnic at a local park, in your backyard, at your service or in your lounge room, we will be encouraging members to register their picnics so that we can share them with media outlets and raise the profile of family day care in your community and across the country.
During 2022-2023 FDCA will deliver an advertising campaign that will focus on promoting family day care as the option of choice for early childhood education and care for families.
The advertising campaign will be delivered through digital mediums such as Facebook and Google Ads and will be implemented throughout 2022-2023, with campaign boosts to take place during strategic timeframes.
This advertising campaign plays a crucial role in generating care leads for members through the Family Day Care Locator, with over 1,240 leads generated per month so far in 2022. This will be the seventh straight year that FDCA has been able to support that sector through the delivery of a direct advertising campaign.
FDCA will also continue to provide marketing support to all members through the FDCA Member Zone via the FDCA Family Day Locator, the Market My Business Hub and FDCA’s Family Day Care Photo Library.
In 2022-2023 FDCA will unveil an updated Family Day Care Locator that will provide members with the opportunity to take their marketing to the next level.
The updated Family Day Care Locator will display family day care listings in a new user-friendly hybrid listing/map format that will makeit easier for families to find family day care in their area. All members will have the chance to share more about their family day care business via their own locator profile.
Members will also have the option to upgrade their Family Day Care listing to a premium listing, which will provide access to additional features such as photo galleries, videos uploads and the option to display specialisations and qualification in the member profile. Best of all, premium listings will be displayed at the top of the search results, meaning these listings will be seen first by families.
The most exciting aspect of the updated Family Day Care Locator will be the option for members to sign up for Google Ads campaigns that will direct families to their member profile. This will be the first time that FDCA will have put the power of Google Ads directly in the hands of members.
Keep an eye out for more announcements regarding the updated Family Day Care Locator in the coming months.
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