Member Initiatives 2018-2019

In 2018-2019 Family Day Care Australia (FDCA) is looking forward to delivering a range of member initiatives to assist our members and the sector deliver quality outcomes for children.

Our initiatives for 2018-2019 contain a range of exciting new and ongoing initiatives that are part of our commitment to supporting, representing and promoting our members.

New initiatives

Recurring initiatives


New Initiatives

Family Day Care National Advertising Campaign

In 2017-2018 FDCA undertook its first national advertising campaign. This was done through online platforms such as Facebook, YouTube and via search marketing.

Following the results from the 2017-2018 membership survey, there is a clear appetite from FDCA’s members for the national peak body to continue to increase efforts towards building awareness of family day care and also promote family day care as a career option.

This initiative will build upon the campaign of 2017-2018 by including a national regional television buy as part of the 2018-2019 campaign, as well as investing in Facebook, search and display marketing. The campaign will also see family day care commercials and brochures placed in GP clinics across Australia.

The dates of the various components of the campaign can be seen below:

  • National regional television - 14 October 2018 through 31 January 2019
  • GP clinic advertising - 1 October 2018 through 23 December 2018
  • Search Engine Marketing - 1 July 2018 through 30 June 2019
  • Online Display Marketing - 15 October 2018 through 30 June 2019
  • Facebook video advertising - 1 July 2018 through 30 June 2019

To view the television commercials that will be broadcast during the campaign click on the links below.

Family day care promotional commercial

Family day care recruitment commercial


Awareness and Perception Benchmark Study

Awareness, public perception and the image and profile of family day care were strong themes throughout our 2017 national member survey.

Understanding ‘actual’ awareness and perception will support FDCA in refining our communications message and channels we use to improve the image and profile of the sector, but will also provide a benchmark by which to assess changes in awareness and perception.

The project will examine both public (non-user) and parent (current user) awareness and perception.

Results from the this study will be shared with FDCA members following its completion.


FDCA 2018 National Conference

The FDCA National Conference is a key event on the family day care calendar which is held by the national peak body in order to bring the sector together to offer professional development, networking opportunities and also discuss a range of contemporary key issues and topics.

This year the conference was held on Queensland’s Gold Coast from September 6-8 at the Gold Coast Convention and Exhibition Centre and saw over 400 delegates in attendance.

More information about the FDCA 2018 National Conference is available here.


Strengthening Financial Capability in Family Day Care Resource

Family day care educators are self-employed and in addition to the provision of quality early childhood education and care, they are required to effectively run their own small business, including administration, management of legal requirements, insurances, superannuation, leave arrangements and more.

While they set their own fees and conditions to an extent, income can vary according to the number of children in care and the hours children are in care for; in essence, educators are responsible for their business, their clients, their relationships and marketing their unique service.

This Member Initiative aims to build the financial capability of FDCA educator members and thereby enhance their knowledge and confidence in financial decision making and capability in managing their business.


Improving Family Day Care NQS Ratings Research Project

The Improving Family Day Care NQS Ratings Research Project seeks to engage an expert external consultant to conduct an assessment of how family day care is performing in the National Quality Standard (NQS) assessment and ratings, assess how NQS assessment processes are currently undertaken in all jurisdictions, specifically in the family day care context, and recommend practical strategies to improve ratings (and assessment practices) over three years.

The project will culminate in a comprehensive analysis of how the NQS assessment process is applied to the family day care sector, whether it is adequately contextualised, whether it is applied in a fair and appropriate manner and whether there are the discrepancies with centre-based service, and within and between jurisdictions. This will provide the evidence base for any necessary future advocacy efforts to amend the system and develop strategies to support services to navigate the assessment process and achieve the best possible outcomes.

This is the first stage of a long-term project which seeks to increase the percentage of services ‘meeting’ or ‘exceeding’ the NQS from 43% to 66% over a three year period.


Election Commitments Strategy

FDCA will provide a document to all major Australian political parties prior to the next Australian Federal Election outlining the key policy positions of FDCA and associated requests of the family day care sector for the major parties and the incoming Australian Government.

The requests will be based on feedback from a survey to all FDCA members. Subsequently, upon response from the major parties, FDCA will inform members of which policy positions they are willing to adopt in the lead up to the Federal Election.

More information regarding this initiative will be available to members in the coming months.


Next Generation of Family Day Care Educators Research Project

During FDCA’s Strategic Planning process, it was identified that the typical ‘educator profile’ has changed and may continue to change as our external environment changes. Understanding this educator profile is vital to educator recruitment and to the general viability of the sector going forward.

This Member Initiative will seek to:

  • Explore if the socio-demographic profile of educators is changing and provide guidance towards the socio-demographic profile of educators over the next five years
  • Explore what makes family day care an attractive option for new educators
  • Explore the barriers to entry for new educators
  • Based on the findings, produce a research report and/or resource that provides practical recommendations including:
    • Potential target audiences/ populations
    • Potential communication channels/opportunities to reach target audiences
    • Recommendations to overcome the barriers to entry


CALD Resource Translation Project

FDCA is excited to announce that this financial year we will translate a number of our insurance documentation and resources to other frequently used languages. Family day care attracts a diversity of cultures, both children and families and educators. FDCA as the national peak body always seeks to support quality and compliance across the sector. As such FDCA will translate our insurance new business application form, premium funding terms and conditions and relevant policy wordings to support culturally and linguistically diverse segments of our membership.

The Perspectives on Quality resource which helps to support quality practice in family day care will also be translated as part of this project.

The translated documents will be available to download on our website and will also be sent to members who wish to receive a hard copy of the document.

Recurring Initiatives

Excellence in Family Day Care Awards

The Excellence in Family Day Care Awards will continue to not only recognise excellence in the family day care sector but also highlight the wonderful contribution that family day care services and educator make to communities across the country.

The awards continue to play a key role in FDCA’s media strategy, and form a strong platform for ongoing positive publicity for the family day care sector.

For more information about the awards, visit the Excellence in Family Day Care Awards website.


FDCA National Engagement Program

Following on from the success of the 2017-2018 National Engagement Program , we are pleased to confirm that the National Engagement Program will continue throughout 2018-2019 with new and updated content.

The National Engagement Program has become a vital conduit between FDCA and our members, while providing a great opportunity for members to engage with key sector stakeholders. The program also gives members access to professional development, at no cost, and presents a platform to network with fellow family day care professionals.

Locations and dates for the 2018-2019 National Engagement Program are currently being finalised and will soon be announced to FDCA members.

National Family Day Care Week

In 2019 the sector will again come together to celebrate National Family Day Care Week to highlight important role family day care educators and services play in the development and wellbeing of children across Australia.

National Family Day Care Week is integral in raising the image and profile of family day care. The annual celebration generates nationwide media, highlighting the many unique benefits of family day care and positioning our sector as a high quality, flexible early childhood education and care option for Australian families.

In 2019 National Family Day Care Week will take place from May 6 – 12 with the National Family Day Care Week Picnic in the Park taking place in Western Australia (venue to be confirmed).

More information is available at the National Family Day Care Week website.